WhatsApp - is it worth it and how do I set up a business account?

With the development of technology and the rise in popularity of mobile applications, businesses are looking for modern solutions that allow them to communicate effectively with their customers and within their team. One of the most popular tools in this area is WhatsApp, especially the business version. It is worth considering whether setting up a business account on WhatsApp is a step that will benefit your organisation, and if so, how to go about it.

Table of Contents 

• What is WhatsApp Business?
• Features of WhatsApp Business
• Why create a business account on WhatsApp?
• How do I set up a business account on WhatsApp?
• WhatsApp Business - the key to effective communication

What is WhatsApp Business?

WhatsApp Business is an application designed for businesses to interact with customers in a professional way. The WhatsApp Business account differs from the standard profile mainly in its features, which are tailored to business needs. The app allows you to automate messages, set availability statuses and provides analytics tools to help you evaluate the effectiveness of your customer communications.

Read also: WhatsApp Business - what is it and how does it work?

Features of WhatsApp Business

• Business profile: A WhatsApp business account allows you to create a detailed profile where you can include information about your business, such as address, description, opening hours and a link to your website.
• Automatyczne odpowiedzi: Funkcja automatycznych wiadomości pozwala na szybką reakcję na pytania klientów, co zwiększa ich satysfakcję i poczucie dobrej obsługi.
• Statystyki: WhatsApp Business dostarcza danych na temat wiadomości wysłanych, dostarczonych oraz odczytanych, co pozwala na lepsze zrozumienie interakcji z klientami.

Why create a business account on WhatsApp?

Customers expect fast and efficient communication with businesses. A business account on WhatsApp can make it easier to engage with new and existing customers. The app can be used to build long-term relationships, resulting in increased customer trust and loyalty.

Improving the effectiveness of communication

The benefit of using WhatsApp Business is the ability to share information quickly. Customers appreciate being able to ask questions and get answers in real time. A WhatsApp Business account enables fast and organised communication, which can significantly speed up the customer service process.

Improved customer segmentation

With the ability to create groups and lists of recipients, WhatsApp Business makes it easier to manage your customer contacts. You can create customer segments based on their behaviour, allowing you to target them with personalised messages. This enables you to build better relationships and increase the effectiveness of your marketing campaigns.

How do I set up a business account on WhatsApp?

There are a few simple steps to setting up a business account on WhatsApp. Below is a guide to help you create a professional profile.

Step 1: Download the application

The first step is to download the WhatsApp Business app, which is available for both Android and iOS. Once installed, simply launch the app to begin the registration process.

Step 2: Register a phone number

When you set up a WhatsApp account, you will need a phone number to manage your account. Note that you should use a number that is not already registered with a standard WhatsApp account. Once the number has been entered, the user will receive a verification code that must be entered to confirm the registration.

Step 3: Create a company profile

Upon successful registration, the user will be able to customise the company profile. All relevant information such as company name, description, business address, opening hours and a link to the website should be completed. This will make it easier for customers to find the information they need.

Step 4: Add a profile picture

Brand recognition is worth the effort. Adding a profile picture that matches your company's visual identity can help build customer trust. Choose a logo or other graphic that is clearly associated with your business.

Step 5: Start communication

The final step is to start actively communicating with your customers. This can be done by informing them of the availability of the account on WhatsApp through other communication channels such as email, the website or social media.

WhatsApp Business - the key to effective communication

In conclusion, a business account on WhatsApp is a tool that can significantly enrich any company's communication strategy. With features tailored to your business needs, it allows you to build relationships with your customers in a faster, more organised and more effective way. At a time when every minute counts, it is worth considering adopting this innovative solution. The benefits of using WhatsApp Business are undeniable - not only do you save time, but you also increase customer satisfaction, which in the long run translates into profits for your business.