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AI in the company - How should organisations prepare for the implementation of artificial intelligence?
In Poland, as many as 70% of companies say they are using artificial intelligence. AI is ...
What is a CTA? Effective buttons and calls to action: examples
There is a lot of talk about CTAs in the UX and marketing industry. If you're running a ...
CTR - what is it and what click-through rate is considered good?
CTR is one of those terms that regularly comes up in conversations among marketers, ...
What is outsourcing? How does it differ from staff augmentation?
Outsourcing is a strategy that has gained prominence in recent years. It involves ...
What is Open Rate and what does the CTOR metric say?
In email marketing, it is no longer enough to simply send a message. The key to campaign ...
Tooltip - what is it and how does it affect online sales effectiveness?
On the Internet, your competition is literally one click away. That's why the ...
Customer communication - how does modern technology help build relationships and increase engagement?
Effective customer communication is the cornerstone of any business strategy today. The ...
Team Augmentation - when is it worth betting on augmenting the team with external specialists?
Today's companies face many challenges that require a flexible approach to human ...
CRO marketing - how to effectively increase conversions?
In a world of increasing competition and changing customer expectations, effectively ...