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Top 5 CMO strategies for using AI in Marketing Automation 2.0
Among some of the most frequently mentioned marketing trends for 2023 was the use of ...
What is bounce rate and how to reduce it?
User engagement is the key to success. If you manage to capture a potential customer's ...
Guide about Google Analytics 4. How is it different from Universal Analytics and how to implement it?
Table of contents GA4 is the future of analytics? Differences and similarities between GA ...
Introduction to personalization - best practices
We provide a detailed introduction to the process of personalizing your site, including ...
AI agents - what are they and how do intelligent agents work?
AI models have been used in business for years - from process automation to logistics to ...
Merchandising what is it? Definition, goals and what it looks like in a retail store
First impressions will always play a role in purchasing decisions - including the ones ...
AI in the company - How should organisations prepare for the implementation of artificial intelligence?
In Poland, as many as 70% of companies say they are using artificial intelligence. AI is ...
What is a CTA? Effective buttons and calls to action: examples
There is a lot of talk about CTAs in the UX and marketing industry. If you're running a ...
CTR - what is it and what click-through rate is considered good?
CTR is one of those terms that regularly comes up in conversations among marketers, ...