A new era of mobile marketing - how RCS is changing
customer communication

The revolution in mobile communications has become a reality! Thanks to RCS (Rich Communication Services) technology, companies are gaining new opportunities to engage customers through text messages. What's more, Apple, by introducing support for RCS in iOS 18, has opened this channel to almost all smartphone users. How to take advantage of this trend
in marketing? How does RCS fit into personalization strategies such as those available from Persooa?

RCS - a modern alternative to SMS.

For years, SMS was a reliable way to reach customers - simple, but limited. RCS is a new messaging standard that combines the interactivity of mobile apps with the convenience of traditional SMS. With RCS, brands can send:

✅ high-quality images, GIFs and videos,

✅ interactive CTA buttons (calls to action),

✅ personalized offers tailored to user interests,

✅ product carousels for easy browsing of offers.

RCS eliminates the need to click on links or go to websites - the full interaction takes place within the message itself. This is a significant change that allows brands to build deeper relationships with customers.

Personalization and automation - the path to success

Marketers have long known that personalizing communications increases customer engagement. Using RCS in conjunction with tools such as Persooa allows companies to deliver hyper-personalized experiences in real time.

Through advanced analysis of customer behavior, marketers can:

• match message content to a user's purchase history and preferences,
• send dynamic product recommendations,
• automatically segment customers based on their reactions to messages,
• optimize campaigns through A/B testing of different message variants,
• integrate RCS messages with loyalty programs and automatic rewards systems.

This approach allows not only to increase conversions, but also to build long-term customer loyalty.

Will RCS revolutionize customer service?

Today, SMS messages are often used to send delivery notifications, appointment reminders or bank alerts. However, their limited capabilities mean,
that users receive dry text without much added value. RCS changes this dynamic by offering:

• two-way communication with the customer in the form of chat,
• the ability to share locations, photos or documents,
• automated chatbots supported by AI,
• instant payments directly in the message,
• fully automating processes and ensuring secure deployment - key services offered by Persooa.

Companies that invest in technologies that enable automated yet personalized customer service will be clearly ahead of the competition.

What does the future of RCS look like?

According to industry experts, RCS will become the dominant mobile communication channel.
On the one hand, it offers users a richer experience, and on the other hand, it allows brands to achieve better business results through greater customer engagement.

Already, many well-known brands such as Best Buy, Subway and Walmart are testing RCS campaigns,
and their effectiveness is prompting more companies to implement the solution.

How to get started?

If you want to realize the potential of RCS in your marketing strategy, an important step is to choose the right tool for personalization and automation of communications. Persooa offers advanced solutions that allow you to deliver tailored content to users at the right time and in the right channel. This allows you to get the most out of RCS and increase the effectiveness of your campaigns.

Want to learn more? Check out how Persooa can help you optimize your customer communications!