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Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

Knowledge base

What is a sales funnel - how it works, the stages and their importance for conversions?

CRM system as a tool to increase sales and improve customer relations

Sales lead - types and methods of acquisition

WhatsApp - is it worth it and how do I set up a business account?

Newsletter - what is it and how to create it?

WhatsApp Business - what is it and how does it work?

New EU General Product Safety Regulation - what does it mean for your business?

How do you increase bricks and mortar sales with an omnichannel strategy?

What is retail marketing?

Live Chat - what is it and how does it work?

Chat on a Website – How to Implement it and Integrate Customer Data

In-Store Marketing to Support Retail Sales

Customer Experience (CX) and Personalisation – What Impact Does It Have on the Customer Experience?

The complete guide: How to effectively prepare e-commerce for the busy sales period

How marketing automation drives success in the rapidly changing landscape of Polish e-commerce

What is the Customer Journey?

Designing a Customer Journey Map - Using Automation and Personalisation in Customer Journey Mapping

Communication channels - which should you use to communicate with your customers?

What is conversion? A complete guide for beginners

Conversion optimisation - how to increase e-commerce sales with it?

What is a conversion rate? Basic information and definition

What is Google Chat and what is it for?

SMS marketing - what it is and how to use text messaging for business

Introduction to mobile marketing: definition, tools and opportunities

iMessage vs SMS vs RCS - what's the difference?

The evolution of mobile marketing: From SMS to RCS Chat

What are RCS (Rich Communication Services)?

What is iMessage? How do you use it for business?

Omnichannel in practice - how to combine online and offline activities

Marketing and customer service automation via WhatsApp - what does it involve?

Mobile push notifications - what are they and how do they work?

In-App Messaging vs Mobile Push Notifications: Key differences and applications

Effective SMS campaigns - how do you create SMS messages that get noticed?

Mobile wallet, e-wallet - what is a virtual electronic wallet?

The power of AI - five techniques for personalizing e-commerce

Product recommendations

Exit popup to increase conversions not only in e-commerce

Limited-time offers: how to drive conversions with scarcity marketing

7 campaign ideas for e-commerce to increase customer loyalty