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Persooa Team
The evolution of mobile marketing: From SMS to RCS Chat
Mobile marketing, an extremely dynamic field, has undergone a significant transformation ...
What are RCS (Rich Communication Services)?
Mobile communications have come a long way from simple text messaging to the complex ...
What is iMessage? How do you use it for business?
Developed by Apple, iMessage is an advanced instant messaging application that integrates ...
Omnichannel in practice - how to combine online and offline activities
Today's retail marketplace requires companies to not only be present in multiple ...
Marketing and customer service automation via WhatsApp - what does it involve?
WhatsApp, originally a popular app for personal communication, has quickly evolved into a ...
Mobile push notifications - what are they and how do they work?
In today's world, where smartphones have become an integral part of everyday life, ...
In-App Messaging vs Mobile Push Notifications: Key differences and applications
In mobile marketing, in-app messaging and mobile push notifications are two key ...
Effective SMS campaigns - how do you create SMS messages that get noticed?
SMS campaigns are becoming an increasingly important part of companies' marketing ...
Mobile wallet, e-wallet - what is a virtual electronic wallet?
In the digital age of finance, the concept of the virtual e-wallet is gaining popularity ...