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What is the Customer Journey?
In the face of dynamic technological change, attitudes towards business and shopping are ...
Designing a Customer Journey Map - Using Automation and Personalisation in Customer Journey Mapping
Understanding the process by which customers engage with an organisation is important for ...
Communication channels - which should you use to communicate with your customers?
Effective customer communication is part of the success of any business. A customer who ...
What is conversion? A complete guide for beginners
The concept of conversion plays an important role in the changing e-commerce industry and ...
Conversion optimisation - how to increase e-commerce sales with it?
In the competitive world of e-commerce, every business wants to maximise its sales ...
What is a conversion rate? Basic information and definition
Conversion rate plays an extremely important role in the booming online marketing ...
What is Google Chat and what is it for?
Google Chat is a communication platform developed by Google that is becoming increasingly ...
SMS marketing - what it is and how to use text messaging for business
SMS marketing is an increasingly common form of marketing communication that uses short ...
Introduction to mobile marketing: definition, tools and opportunities
Mobile marketing has become an integral part of today's business marketing strategies and ...