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Customer Experience (CX) and Personalisation – What Impact Does It Have on the Customer Experience?
In today's world of intense market competition, customer experience (CX) is becoming a ...
The complete guide: How to effectively prepare e-commerce for the busy sales period
The period from August to December is a key time for e-commerce stores, especially in the ...
How marketing automation drives success in the rapidly changing landscape of Polish e-commerce
The Polish e-commerce market, although it has already reached a certain level of ...
What is the Customer Journey?
In the face of dynamic technological change, attitudes towards business and shopping are ...
Designing a Customer Journey Map - Using Automation and Personalisation in Customer Journey Mapping
Understanding the process by which customers engage with an organisation is important for ...
Communication channels - which should you use to communicate with your customers?
Effective customer communication is part of the success of any business. A customer who ...
What is conversion? A complete guide for beginners
The concept of conversion plays an important role in the changing e-commerce industry and ...
Conversion optimisation - how to increase e-commerce sales with it?
In the competitive world of e-commerce, every business wants to maximise its sales ...
What is a conversion rate? Basic information and definition
Conversion rate plays an extremely important role in the booming online marketing ...