Case study | T-Mobile
Our support to T-Mobile's Digital Marketing Automation team
Cooperation with T-mobile
T-Mobile's e-commerce Marketing Automation team operates in a hybrid fashion, meaning that it uses both internal resources and external experts specializing in marketing technologies. We have supported the T-Mobile team by implementing an advanced technology platform called Bloomreach, which allows us to tailor marketing automation strategies and personalization to the specifics of the telecommunications market.Opinion
T-Mobile has been working for 3 years with Persooa, a technology partner that meets all the criteria necessary for marketing automation and has demonstrated not only in-depth industry knowledge, but also the ability to implement innovative solutions that have contributed to our success.
Marta PerwenisHead of eCommerce B2C Marketing T-Mobile
Activities
Marketing automation plays a key role in the company's marketing strategy, allowing quick adaptation of the look and feel of the website and online store, which is especially important when implementing short-term promotional campaigns, such as for limited offers. With the ability to conduct tests and experiments, we were able to verify the effectiveness of hypotheses without the risk of costly and ineffective implementations.See how we supported the marketing automation team at T-mobile
Learn about effective tactics that we can apply to your site as well