Case study | Trans.eu
Successful transformation of Data-Driven Trans.EU. Implementation of the CDP platform and Marketing Automation
O Trans.eu
Trans.eu is more than just an international freight exchange. Trans.eu is a whole suite of business solutions and technology platforms that makes it easy to run a transportation company from seeking orders to closing them.Feedback
With Trans.eu's global expansion and the growing need to manage extensive data sources, we faced a unique challenge. Our goal was to integrate a variety of platforms and systems on an international scale, while ensuring full synchronization and unification of customer data. This task required not only precise data management, but also the deployment of advanced automation and real-time analytics solutions to increase our global operational efficiency.
Justyna BiskupskaMarketing Automation Tech Solutions Domain Leader at Trans.eu Global
Activities
Trans.eu's data transformation using Synerise (CDP/MA) platform integration with existing CRM systems has brought operational improvements and strengthened the company's position in the market. The use of Synerise and Persooa APIs enabled automation of processes and better segmentation of leads. The unification of customer data has improved control over marketing campaigns, and advanced analytics have enabled more targeted actions. The integration also allowed the development of new marketing strategies, confirming the effectiveness of tailored integration to the company's specifics.See how we carried out the data transformation at Trans.eu
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