Conversion Optimization (CRO)

Approximately 80% of website changes aimed at boosting performance fail (Sources: e.g. Optimizely and HBR).
If you make changes to your site without solid research and testing, you risk a lot.

You no longer have to guess what actually works. You can make changes to your website based on data (including A/B testing), increasing confidence that the ideas you implement are having a positive impact on your bottom line.

We perform actions that will bring the most value to your business at any given time. To put it another way - we first look for answers to the most important questions arising from the data analysis (e.g., "Why, so many users abandon the shopping cart?").

You bring a lot of traffic to the site, have high marketing budgets, but record low conversions.
Your website has good design and UX, but you don't know what to change to further increase revenue.
You know that "something" needs to be improved on your site and you notice UX problems. You are looking for experts to identify and fix the problems on your site.
You've conducted a UX audit in the past, but it didn't bring much value to your business.
You want to improve your site based on data. You need evidence that the changes you are implementing are realistically increasing results.

Step 1 - Research and analysis

We get to know your business and website, analyze user behavior
We analyze where and why you are losing money
We find out where there are the greatest opportunities for growth

Step 2 - Recommendations and priorities

We identify problems and opportunities for sales growth
We catalog them and prioritize them
Example: if we identify that the greatest opportunity for increased conversions is in the shopping cart - we focus our efforts on it first. This way we bring as much value to your business as possible in the shortest time possible.

Step 3 - Implement Quick-wins

We start implementations with the subpages where we noticed the biggest conversion problem.
We first deal with the implementation of so-called quick-wins. These are smaller changes that don't require a lot of work, but have the potential to yield a big return.
We implement solutions to the problems that have the greatest impact on your performance at any given time

Step 4 -Tests

We test solutions and verify that they realistically increase your sales
We only implement verified solutions
Depending on your traffic, the number of conversions and the particular change, we choose a validation method - A/B testing, User Testing or another method

Step 5 - Conclusions and implementations

We always implement changes based on research evidence, not intuition.
Based on testing, we draw conclusions about what works and what doesn't. This allows us to plan further changes to your site more effectively.
If needed - we plan alternative solutions to a given problem. Rarely is the first solution the best one.

Step 6 - Repeat

Looking for more bottlenecks and opportunities to increase your sales
We are planning further research and analysis to learn even more about your business
We test solutions and work all the time to improve your site