10 examples for a welcome e-mail to a customer

Here are 10 ideas for tactics to use in a welcome email after registration or first purchase to increase conversions and encourage customers to make regular purchases.

Creating a good welcome email to your online store's customers requires careful development of the key elements that will engage and convert your new subscribers into customers.

Creating a good welcome email to your online store's customers requires careful development of the key elements that will engage and convert your new subscribers into customers.

A welcome email should create a positive first impression of your brand, engage the recipient and effectively direct them to take the kind of action you want them to take, such as filling out a preference survey, downloading a discount code, visiting the store, and making a purchase.

In this article you'll find some tips to help you create an effective welcome message.

What is a welcome message?

It is a message sent automatically to new subscribers or customers, used to establish a better relationship with the user. Its additional advantage is the ability to take care of a positive brand image from the very first interaction. The welcome message can take various forms (including SMS, PUSH message, e-mail, pop up), but the most commonly used is the welcome e-mail. It is sent automatically after the user performs a specific action - this could be signing up for a newsletter, registering on a website or app, placing an order, etc.

Customer welcome emails - why implement them?

Users who provide their data and manifest their willingness to sign up for the newsletter thus show their interest in the brand's assortment, the informational value they will find on the site or other benefits of more frequent contact with the site. Interest is often motivated by the customer's current needs. This is why usher curiosity peaks at the moment of signing up for a newsletter. It is worth keeping this in mind when preparing an email marketing campaign strategy. This is because it has been observed that welcome campaigns often generate a high open rate, ranking often higher than 50%. In addition to this, a welcome message to the customer has several additional advantages. What are they? First of all, it accomplishes such goals as:

• confirmation of registration or transaction completion. The welcome email can serve as a reassurance to the user that his steps and actions taken were successful, and that the entire purchase or registration process went as expected. Often additional actions are used at this stage, confirming, for example, the user's data or his desire to subscribe to a newsletter,

• thanking the user for choosing the brand. A welcome message can also be a good idea to express gratitude to the user for choosing a particular brand over quite a lot of competition. In addition to a thank-you note, it's also a good idea to offer a discount code for your first purchase. It can be time-limited or valid from exceeding a certain order amount,

• introducing the brand. Welcome mail is also a good tool for introducing customers to the brand - i.e. introducing the brand's purpose, vision and values, as well as a brief description of the product range, products or services. This is a good way to increase awareness of the brand and build a positive brand image,

• presenting an offer or current promotions. A welcome email is also often a good place to present recipients with additional value - i.e. a promotional offer. This could be a special action for new users or a limited-time current promotion. It's also a good idea to further encourage customers to use your services or purchase products by offering free delivery or an extra discount. These types of steps serve to encourage customers to buy and maintain a long-term interaction with the brand,

• The start of long-term communication with the customer. A welcome email is often the first element (right after a site visit) that makes up a longer relationship with a customer. It can encourage additional interaction - such as by following the brand on social media or joining a loyalty program. This is an excellent way to build a long-term relationship with the recipient.

How to create welcome emails?

1. Address your subscribers by name and use personalization throughout the email

You can personalize the welcome email using their browsing or purchase history on your site, their location or preferences.

You can personalize the welcome email using their browsing or purchase history on your site, their location or preferences.

2. The subject line matters

It should be clear and concise. Make sure your subject line clearly communicates the purpose of the email and encourages the recipient to open it.

3. The language of e-mail communication matters

Start your email with a friendly and welcoming tone that makes the recipient feel appreciated and valued. Use the phrases "thank you for joining our newsletter subscribers," "we're glad you're with us," "welcome to our brand's customer community."

4. Introduce your brand, emphasize what makes it unique

This will help build trust and establish a relationship with the user. Make sure to include information on delivery methods, returns handling, contact channels

5. if you have a mobile application necessarily in the welcome email encourage customers to download it

In this way you will engage the user more often and gain a channel of communication outreach.

6. Get interested in the benefits

In your welcome email, emphasize any special offers or promotions that new subscribers can take advantage of. Don't just focus on benefits in the form of discounts, but also on other values that are important to your users.

Discount offer for subsequent purchases - in the welcome email after registration or first purchase, you can offer the user a special discount for subsequent purchases. This can be a discount code or a link to a special page with products covered by the promotion. The discount can be an amount, depending on the value of the shopping cart..

7. Call-to-action

Encourage the email recipient to take an action, such as making a first purchase, by including a prominent button.

8. don't forget to adapt the email to be opened on mobile devices

A sizable portion of users view emails on mobile devices, it is worth taking care of their comfort.

9. Invite the user to connect with your brand on social media or to join your community

This can be a great way to build a relationship with your recipients and keep them engaged over the long term. Include active social media icons at the end of your welcome email.

You can also use a more elaborate option, enhanced with images and content.

10. You don't have to limit yourself to just one welcome email to a customer

Consider sending a follow-up email a few days after the welcome email to remind the recipient of any special offers or promotions and encourage them to make their first purchase. You can also implement a welcome script for all new customers.

Benefits of sending a welcome email to a customer

A welcome email, also known as a customer welcome message, is an extremely important part of a brand's communication strategy with its audience. Properly designed and having the aforementioned elements, such as communication language tailored to the brand and target, appropriate message design, CTA, carefully crafted copy, additional benefits, and responsiveness on mobile devices. All of these ensure that campaigns deliver the results specified and expected by the company. It is also worth taking into account the current technological possibilities related to marketing automation. They offer not only fast and automated sending of welcome emails, but also personalization of messages and application of recommendations tailored to the recipient's preferences. This, in turn, will positively affect the user's experience, their overall perception of the brand, as well as the overall (often long-lasting) relationship, increasing the efficiency and effectiveness of ongoing campaigns.

Welcome emails, using marketing automation capabilities such as message personalization, bring many benefits to the company itself, but also to users. They allow you to take care of, among other things:

• a good first impression evoked not only by an appropriate structure, content or intriguing element, but also by a personalized greeting tailored to the recipient. This can be a name-addressed message or a recommendation based on the products viewed on the site. This approach will increase engagement and build positive relationships,

• increase the effectiveness of marketing activities. With the help of marketing automation and content personalization, customers can receive a welcome email with information that will be relevant to them (for example, with links to social media profiles or a brief description of the offer). This will have a positive impact not only on conversion, but also on the sense of loyalty to the brand,

• time savings that result from automating the process thanks to marketing automation capabilities. Designing a specific scheme and determining the activation of an action (in this case, sending a welcome message) depends on the user's behavior (e.g., signing up for a newstletter),

• The ability to analyze and optimize the process. A welcome email is not only a relationship-building tool, it is also a valuable source of information on user behavior. Analyzing data related to the number of times a user opens an email, clicks on a link included in the message, or takes other actions can provide a wealth of feedback on the recipient. This, in turn, will help take care of even better optimization of the campaign, maximizing the effectiveness of the actions carried out.

If you have additional questions about welcome messages, concerns or need support in the process, we invite you to contact and work with Persooa specialists.

Worth remembering:

Before you plan to send welcome emails, plan the process of collecting consents for your e-commerce communications.

Take advantage of users' visits to your e-commerce site to solicit consents for communications, encourage registration and communicate the benefits a registered user gains.

Ensure that the newsletter sign-up option is clearly visible on your site and encourages users to register.

In the registration and newsletter sign-up process, ask the user for additional information (name, age, gender, product category preferences). Each of these will help you personalize further interactions with your customers.

When sending welcome emails, you can use different approaches. You don't need to communicate discounts right away in your first customer interaction.

If you're sending a welcome email to a brand new user who signed up for your newsletter on their first visit, introduce them to your brand first. Inform about the shopping process, delivery times, returns, customer service, introduce him to your brand. Only in your next email offer additional benefits: discount codes, discounts, free delivery.

If you're sending a welcome email to a user who has previously frequented your e-commerce site and has only now signed up, don't hesitate to offer him benefits right away. This will increase the chances for a purchase. In the welcome email, you can also display products recently viewed and offer a discount on purchases.

Remember that an optimally designed communication path with the user starts with an invitation to agree to the communication. If you design the entire process well, your communication with users will be effective and ensure an increase in sales.