Marketing mobile apps by automating campaigns to encourage downloads

This automation asks people who have made an online purchase to download your mobile app as part of a "mobile app marketing" campaign.

Advantages of mobile app marketing:

• reduce the loss of customers

• increase the frequency of purchases

• increase revenue from active customers

• increase revenue of premium customers

• induce a second purchase

• increase existing store revenues

• increase retention.

How to promote your mobile app?

You can send a mobile app marketing campaign encouraging app downloads to customers who have made a purchase, for example, in the post-purchase payment confirmation or status of your shipment. In the footer of these emails, you can dynamically include information to customers who have not yet downloaded the app, but you see that they regularly make purchases.

Of course, the simplest scenario would be to develop a special simple automaton as part of mobile app marketing. Such an automaton will send a dedicated email immediately after the purchase, right after the purchase summary and payment confirmation. The email should include the specific advantages of using the mobile app and basically why they should start using it. Don't forget to ask in the email to give feedback on the product after the purchase.

Benefits of having an e-commerce mobile app

Geolocation

No channel will allow you to identify where your customer is at any given time like a mobile app because geolocation in the app will return a result with the number of people, for example, on a weekend, who are in a given location where your store is located.

Suppose a customer has added products in your app, but has not completed the purchase. You can send customers who are within a 1 km radius to visit your store and do a fitting of the items they are interested in.

Additional communication channel

An additional advantage of having a mobile app is that you have an additional channel for reaching customers. It is very direct and you can, for example, with it reactivate dormant customers who do not respond in any other channel, but still have an active mobile app.

Remedy for promotion in "difficult" industries

There are cases when you can't advertise your business because you operate in a difficult industry. Difficult industries can include, for example, the spirits industry. You may find that the mobile app will basically be the only channel in which you can communicate with your customers. Then encouraging the customer to download the mobile app may prove crucial to scaling the business and keeping your base relevant. Mobile app marketing in "difficult" industries may prove to be the most effective channel for reaching customers.

Mobile app marketing - why is it so important?

Why promote installing a mobile app? 50% of users use it to compare prices, but that's not the most important thing. 25% install apps to actively use loyalty programs.

The next reason why you should migrate customers to the mobile app is that customers who have the app very often return to it during the week (blue dark line):

Examples of mobile app marketing

We described two specific examples that encourage the customer to download the mobile app,
but do not do so in a very direct way. This can be a more effective tactic than sending out the usual text messages or emails asking the customer to download the app, for which the customer will receive a coupon for their next purchase.

The online store explains in a few steps that the app will help the owner of a four-legged dog manage its needs. It will also allow to schedule, for example, a dog groomer or training with a behaviorist.