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Cookbook for e-commerce 2024

Persooa's experience, dozens of conversations with customers and partners, expert support... that's how the cookbook "Marketing Automation 2.0 Strategy" was created.

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Marketing Automation 2.0 training

Comprehensive Marketing Automation course designed for your team

Marketing Automation 2.0 training

Comprehensive Marketing Automation course designed for your team

Marketing Automation 2.0 in business

This course is designed for organized groups and companies that want to inspire their employees to use marketing automation, personalization, analytics, and turning insights into action. The training is delivered by experienced experts from Persooa and Havas Media.

What will you learn?

  • Wstęp do automatyzacji

    Introduction to automation

    Learn what marketing automation is and how to use it effectively to achieve your business or marketing goals.
  • Najskuteczniejsze metody

    The most effective methods

    Learn the best practices for applying marketing automation that are used by ecommerce market leaders.
  • Harmonogram kampanii

    Campaign schedule

    Take a step-by-step approach to planning a campaign – learn how to set goals, apply segmentation in marketing automation, and build automation scenarios.
  • Wymagania i planowanie

    Requirements and planning

    Understand how to determine your marketing automation system requirements and how to properly approach the integration and planning of a marketing automation system implementation.

Training program

  • Introduction and automation
  • Segmentation and integration
  • Omnichannel and personalization
  • Predictions and AI
  • Advanced analytics
  • Use case
Wprowadzenie i automatyzacja
  • What is marketing automation?
  • Why are companies increasingly investing in marketing automation?
  • Why implement marketing automation?
  • Discuss the solutions available on the market.
  • Discuss the different components of automation solutions.
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  • Present the types and uses of segmentation.
  • Discuss data sources.
  • Define the 360 view of the customer.
  • Key challenges associated with implementing CDP-type solutions.
  • Data sources for creating a 360 view
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  • Align information and knowledge. What is omnichannel? What is dynamic content?
  • Data in the context of channels and touchpoints.
  • Types of triggers in dynamic content.
  • Examples of targeting with dynamic segments.
  • Examples of personalization using targeting descriptions.
  • Module summary.
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  • Discussion of available recommendation models.
  • Which touchpoints can be personalized?
  • Examples of using recommendations in ecommerce.
  • Framework for implementing personalization.
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  • Define business goals.
  • Identify micro and macro conversions.
  • Select KPIs by stakeholder level.
  • Discuss available analytical tools and their role.
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  • Practical tasks that touch on all the topics covered in the training.

What do you need to know?

globe_uk Technical aspects

Training can be delivered remotely (Microsoft Teams) or onsite. Together with Trendhouse we have prepared a creative space in the modern office building Varso Place in Warsaw.

  
Client_Base Form of training

The training is designed for companies (min. 6 people). The program, dates and training packages can be modified according to the specific needs of a given company.

  
school Type of training

A combination of theory and solving business challenges. Everyone will test the information obtained during practical exercises, which requires commitment and consolidates knowledge.

  
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Why choose Persooa training?

persooa-check Experienced trainers We are implementation experts of our industry in Poland; we have practical knowledge and experience.  
persooa-check Official certificates

Each participant receives a certificate confirming the knowledge gained during the Marketing Automation training.

  
persooa-check Exercises and knowledge tests Allow you to consolidate and put into practice the knowledge gained during the training.  
persooa-check Post-training materials After the training, you will have access to the recordings and materials presented.  

Training reviews – Persooa Academy

We didn't know where to start with marketing automation. We had heard it was a valuable tool, but we weren't sure how to use it and what it could do for us. After attending the "Marketing Automation 2.0" workshop, we now have a clear roadmap and a better understanding of how marketing automation can help grow our business. Our team learned about the latest trends and tools in data-driven marketing and came away with a comprehensive development plan tailored specifically to our needs.
PatriciaKontigo
We weren't sure how to start our marketing automation strategy. After attending the "Marketing Automation 2.0" workshop, we know exactly what is possible and how to achieve it in our business. The "Marketing Automation 2.0" workshop was very valuable to us. Persooa introduced us to the world of modern data-driven marketing and helped us create a strategic development plan tailored to our needs and industry specifics. A great asset were the demo sessions, which in a friendly way showed us the possibilities of the tools available on the market from a practical perspective.
MaciejLink4
We recently had the pleasure of attending a "Marketing Automation 2.0" workshop hosted by Persooa. They were designed to help companies gain knowledge about modern data-driven marketing and create a strategic development plan that fits their needs and industry specifics.

The workshop was very comprehensive, covering a wide range of topics related to data-driven marketing. We appreciated that the topics were presented in a way that was easy to understand. We left the training with the feeling that we now have a solid foundation for implementing and using automation in our company
CatherineUPC
If you are considering attending the "Marketing Automation 2.0" workshop, we highly recommend it. The Persooa team is extremely knowledgeable and experienced, and they do an excellent job of explaining complex concepts to non-experts. We left the workshop inspired and equipped with the tools and knowledge necessary to take our data-driven marketing efforts to the next level. Thank you, Persooa!
AdriannaT-Mobile
The "Marketing Automation 2.0" workshop was very valuable to us. Persooa worked with us to introduce us to the world of modern, data-driven marketing, and to help us create a strategic development plan that met our needs and industry specifics.

Workshop topics included an overview of marketing automation principles, types of automation software available on the market, use cases for each type, and an introduction to Persooa's approach to marketing automation. In addition, we had the opportunity to review tools such as SAS, Synerise, etc. and learn about their features from a user's perspective.
BartoszYes2Move

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